Create memorable brand experiences where attendees gather, recharge, and connect. From high-visibility activations that put your products and services in front of your target audience to welcoming lounge environments that encourage meaningful engagement, these opportunities place your brand at the center of the SXSW experience.

Congress Avenue Block Party Activations and Street Closure Activations offer prime real estate in the heart of downtown. A Conference Venue Activation or Lounge aligns your brand with a specific Conference Track. SXSW also hosts lounges that reach specific groups, like the Artist Lounge where showcasing artists and their teams can meet up to network and enjoy refreshments before evening showcases, or the Group Connections Lounge, which is exclusively accessible to top-tier, large groups attending SXSW. Clubhouse Activations are also a great way to connect with your target audience of Film & TV, Music, or Innovation attendees.

No matter who you’re looking to reach, each opportunity is designed to maximize visibility and foster authentic connections.

SXSW Official Events and Media Houses are a great way to reach a diverse group of registrants and connect directly with your target audience, all while showcasing your brand to thousands of attendees. As an official SXSW event, your brand will be listed in SXSW schedules, allowing attendees to add your event to their personalized schedules.

Partner Programming is ideal for brands looking to lead innovative conversations at SXSW. By working closely with our Programming Team, your brand can help curate content that supports brand initiatives while aligning with SXSW's core values. Whether you hope to submit a speaking proposal to be considered for an official Conference Track, to curate a whole day of Block Programming, to lead a Panel, Presentation, or Fireside Chat, or to host and record your next Podcast - Partner Programming provides a platform for your brand to live at the forefront of meaningful dialogue.