Nothing captures the essence of Austin like Congress Avenue. Located downtown with a clear view of the Texas State Capitol to the north, your activation will be at the center of the action. Brands with a Congress Avenue Activation have the chance to engage SXSW registrants in a unique and vibrant setting, immersing them in the spirit of SXSW deep in the heart of Texas!

Introduce your brand’s innovative products and services to conference and festival-goers in a creative and dynamic space. By sponsoring a Conference Venue Activation Footprint, you receive high visibility and brand awareness by activating in a highly trafficked area within our most popular SXSW venues and in correlation to SXSW conference programming tracks.

Transform a public space into a branded hub, capturing both public foot traffic and SXSW attendees.

SXSW Official Events are a great way to reach a diverse group of registrants and connect directly with your target audience, all while showcasing your brand to thousands of attendees. As an official SXSW event, your brand will be listed in SXSW schedules, allowing attendees to add your event to their personalized schedules.

Artist Lounge Activations provide a unique opportunity for brands to connect directly with the talented artists who make the SXSW Music Festival unforgettable. This exclusive, amenity-filled space is the go-to spot for official SXSW showcasing artists and their teams to enjoy complimentary beverages and gifts while recharging and connecting with peers.

The SXSW Registrant Lounge is the go-to space for all SXSW attendees to maximize their SX experience, offering daily complimentary drinks, food, and sponsor swag. Open throughout the conferences & festivals, this convenient and relaxing meeting point near the hub of SXSW action is an ideal spot to unwind and connect with other attendees.

Lounges at SXSW provide an inviting & relaxing environment for attendees to connect with your brand in a unique and curated fashion alongside a SXSW Conference programming track. Registrants can network with each other while engaging with your activation and ambassadors in a creative way.

It’s an opportunity to take the mic. Partner Programming empowers your brand to lead conversations and share perspectives that matter. Collaborate with our Programming Team to:

- Curate sessions that align with your initiatives
- Host panels, presentations, or fireside chats
- Produce podcasts or day-long block programming

Hosting a Media House at SXSW offers an excellent opportunity to reach a diverse group of registrants and connect directly with your target audience, all while showcasing your brand and partners to thousands of attendees. As an official SXSW event, your brand will be featured in SXSW schedules, allowing attendees to add your event to their personalized schedules.