
harness the buzz
Technology is woven into every moment of the SXSW experience, and with it comes a dynamic range of digital branding opportunities. From our social media channels and official app to post-event content and email campaigns, SXSW’s digital marketing platforms help you reach audiences before, during, and after the event.
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DIGITAL MARKETING OFFERINGS
Digital Packages
Promote your SXSW event, activation, or brand message through our high-engagement digital platforms. Digital Packages leverage the reach of SXSW’s social media channels to spotlight your offering and drive awareness among attendees and fans worldwide. Whether you’re building momentum ahead of your launch or amplifying a live moment, these packages offer targeted exposure to a tuned-in audience.
Trends Report

The SXSW Trends Report distills the most compelling insights, innovations, and ideas from across the SXSW Conference into a post-event editorial sent to our global community. By sponsoring the report, your brand becomes a part of the larger narrative, aligned with the voices and movements shaping what’s next. It’s a unique opportunity to extend your presence beyond the event and stay top of mind as attendees reflect and plan ahead.
Original Video Content

Let our talented content team produce custom content with your brand in mind, promoted on our official social media channels. For an On The Street Episode Feature, the SXSW Content team will capture, edit, and post a lo-fi, "man on the street" style video spotlighting your brand, providing immediate exposure during the most active part of the festivals and conferences. This is a great add-on for any brand planning a creative activation anywhere in the SXSW footprint. The Evergreen Original Series is a more robust opportunity that features ten one-minute episodes and takes advantage of the A-list talent that attends SXSW each year. Our Content team will curate a series idea around your brand’s goals, film the episodes in the SXSW Studio during the event, and roll them out weekly after the event has passed. This gives your brand a turnkey way to authentically connect with our audience long after the event is over.
Digital Guides Presenting Sponsorship

SXSW's Digital Guides are written to help attendees prepare for SXSW and make the most out of their conference and festival experience. The series covers essential topics like where to stay, what to pack, how to get around, and more. Sponsoring these articles is the perfect way to align your brand with helpful, high-value content that engages a global audience of attendees and positions you as an indispensable resource before they even arrive in Austin.
Current and Recent SXSW Digital Marketing Clients

QUICK ATTENDANCE STATS
1.8m+
Combined social media followers across Facebook, Instagram, LinkedIn, Threads and Youtube
26m+
Combined Social Post views through the SXSW season (June 24, 2025 – March 18, 2026)
10.8M+
Total views of sxsw.com webpages during SXSW season (June 24, 2025 – March 18, 2026)
