Why USA Network's Mr. Robot Put a 100-Foot Ferris Wheel in Downtown Austin [Video]

USA Network’s critical darling, Mr. Robot, created major buzz at last year’s South by Southwest where it premiered the show and won the festival’s audience award. So it only makes sense that the network would bring the series back to Austin to get fans excited for the upcoming second season—and to do so on a grand scale.

That’s why, if you’re at SXSW Interactive, you’ve probably seen a 100-foot Ferris wheel designed to look like Coney Island’s famed Wonder Wheel.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in