We’ve come a long way since the Tupac Hologram at Coachella. Today, the music industry is tapping into augmented reality as a tool to build community and engage fans authentically — particularly on Snapchat.

Not only is the music business reinventing itself with the help of AR, a new crop of 3D creators are rising up to collaborate with some of the biggest names out there. This panel will cover how we can level-up the way brands connect with music enthusiasts and fans from traditional marketing to hyper-personal content — at scale through AR.