Please be aware that cannabis and related laws vary. Programming in this track is designed to inform attendees about this fast-changing industry, and does not promote the use or sale of illegal drugs.

With expert insight from industry veterans from all verticals of cannabis, this discussion will take a deep dive into the typical makeup of a successful business. From developing revenue generating product lines for unique customer profiles, to hiring and educating a growing workforce, to understanding operator trends and margins, this panel will cover a vast spectrum. Hear first-hand what challenges and opportunities arise for operators in a constantly evolving industry and how this market differs from mainstream expectations.