
SXSW Hotel Marketing
SXSW partners with select downtown hotels that host attendees throughout the Conference and Festivals, along with networking events, panels, and parties. Whether you’re aiming for personal impact or broad exposure, SXSW Hotel Marketing & Media opportunities keep your brand front and center throughout the event.
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Hotel Marketing & Media Offerings
Building Wraps
Transform untapped real estate into impactful brand moments. This monumental media format puts your message on full, large-scale display at the heart of SXSW in downtown Austin. Ensure your branding is front and center, making an unforgettable impression during SXSW!
Keycards
Boost your visibility and make a lasting impression with SXSW Branded Hotel Keycards. This unique opportunity places your brand directly in the hands and on the doors of a captive audience of attendees, speakers, and creators staying in affiliate SXSW downtown hotels. Secure unmissable exposure as your message becomes part of their daily routine.
Room Drops
Treat SXSW hotel guests to a little southern hospitality with Hotel Room Drops. Delight recipients with your product and/or service, using a personal touch to make a lasting impression. This high impact opportunity is a unique way to showcase your brand, engage directly with consumers, and build brand loyalty.
SXSW HOTEL MARKETING & MEDIA
Brand integration in SXSW hotels offers a wide spectrum of opportunities to connect with attendees where they stay, gather, and unwind. These placements can scale from targeted, high-touch moments such as a custom in-room drop that puts your brand directly in attendees’ hands to large-scale executions like exterior building wraps that deliver hundreds of thousands of impressions.

QUICK ATTENDANCE STATS
498,952
Total Participation across SXSW 2026 Conferences & Festivals
1,732
2026 Press Attendance
76
Countries Represented by Attendees
Current and Recent SXSW Hotel Marketing & Media Branding Clients

