SXSW spotlights artists at pivotal moments in their careers. From debut performances to breakout showcases, the festival unites musicians, presenters, and tastemakers who help launch the next wave of global talent. It’s your front-row seat to artists on the verge of something big—the kind of week where you’ll walk away saying, “I saw that band at SXSW first.”

This March, the Downright Austin hotel will transform into the SXSW Music Festival & Conference Clubhouse, a hub for connection and collaboration. Located just steps from the Red River Cultural District, it’s your home base for all things music.

At the SXSW Music Conference, sessions and panels in the Music Track dive into the ideas shaping the future of the industry: new tech, evolving business models, and creative innovations. It’s where artists, executives, and entrepreneurs come together to turn inspiration into impact.

SXSW takes over Austin’s legendary venues like Mohawk, Stubb’s, Hotel Vegas, and other gems across downtown. With showcases spanning more than 100 stages, every corner of the city becomes part of your story of discovery.

Your Music Badge includes access to the SXSW Comedy Festival—four nights of stand-up, improv, podcasts, and more. It’s the perfect break between Music sessions and showcases.