Opportunity for a brand to be the only sponsor featured on the Artist Envelope, which is received by every official SXSW Music Festival performing artist.
This asset is ideal for music-related brands (publishing, streaming services, etc) looking to market directly to musicians and other music industry professionals.

Every year, the official SXSW reusable tote bag is an iconic staple of the conferences and festivals. Big Bags are 100% cotton, canvas bags that feature original artwork by an established artist on one side and your company’s branding on the other side. Thousands of SXSW attendees receive their Big Bags as a souvenir to be utilized throughout the festival and beyond.

The SXSW Experience Guide gives attendees an easy-to-follow tool to help them navigate their SXSW conference and festival experience! Distributed at all registration and conference locations, this guide includes an overview of each programming track and a downtown map of the programming venues, plus information and advice about food, getting around, community partners, and more!

Maximize your brand's visibility with the official SXSW Lanyard. The lanyard is the essential accessory that holds an attendee's badge and provides access to event programming. Thousands of attendees will wear your logo front and center throughout the full duration of the conferences and festivals. Made from quality material, the lanyard serves as both a powerful branding tool and a lasting keepsake.

Carried by thousands of attendees, the official SXSW Film & TV Printed Festival Schedule is one of the few physical items festival lovers get to keep as collectibles long after SXSW has ended. Becoming the exclusive sponsor of this highly popular printed piece means your branding reaches the hands and eyes of thousands of attendees who reference and consult it countless times both during and after the festival.

It's a bird... It's a plane... It's the official SXSW Merch Truck! Cruising its way around downtown Austin (even in some of the closed streets full of SXSW festival-goers walking to their next event), the Mobile Merch Truck is the place to snag one-of-a-kind pieces to commemorate the SX experience.

Pedicabs are mobile billboards that can be customized to support a variety of marketing, branding, and experiential initiatives. As one of the most-used modes of transportation in downtown Austin, sponsors have the opportunity to enjoy a front row view of their OOH marketing campaign as they hit the streets for the full month of March. 

Get your brand on the move with SXSW Shuttles. These sponsored shuttles transport attendees across the festival footprint while serving as a highly visible, mobile marketing asset. With your branded artwork wrapped around the shuttle, you'll reach a wide audience of both SXSW registrants and consumers throughout downtown Austin.

Each year, thousands of volunteers help make the magic possible at SXSW. While they work throughout the numerous programming venues in Austin, volunteers wear branded T-shirts. By sponsoring the Volunteer T-Shirts, you’ll create a dynamic branding opportunity for your organization to be seen by registrants throughout SXSW.