---
title: SXSW 2027 Premium Sponsorships
image: https://explore.sxsw.com/hubfs/2027%20Landing%20Page%20Photos/03-10-2026_Rivian%20Activation_Adam%20Kissick_024.jpg
---
[](https://www.sxsw.com/)
### MARCH 15-21, 2027 | AUSTIN, TX
---
Looking to make a big splash at SXSW? Premium Sponsorships deliver the greatest impact and visibility leading up to, throughout, and following the SXSW Conference and Festivals. These packages include a wide array of maximum-exposure assets and the opportunity to create a uniquely customized program with hands-on assistance from the SXSW team.
## GET THE 2027 MARKETING DECK TODAY
## PREMIUM SPONSORSHIP OFFERINGS
Headline Sponsorship
.jpg?width=261&height=174&name=3-12-26_SXSW%20Lamppost%20Banner_Jordan%20Hefler_00408%20(1).jpg)The Headline Sponsorship is the most powerful and comprehensive sponsorship opportunity at SXSW. This singular partnership delivers an unmatched presence across the entire SXSW experience—spanning our Innovation, Music, Film & TV, Comedy, and Podcast festivals and conferences. With exclusive opportunities across branding, custom programming, high-impact communications, digital content, and direct audience engagement, the Headline Sponsor commands center stage at the nexus of technology, culture, and creativity. Position your brand as an industry leader before a global audience of tastemakers, executives, and visionary thinkers.
Major Innovation Sponsorship
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Showcase your brand to our global audience of thought leaders, creatives, and industry experts at a premier level with a Major Innovation Sponsorship. With multiple physical activations strategically placed throughout the Innovation neighborhood, heavy digital and physical branding, robust digital social media and advertising packages, and opportunities for Partner Programming and other optional and customizable add-ons, this sponsorship centers your brand at the heart of the 2027 SXSW Innovation Conference.
Major Film & TV Festival Sponsorship
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The Major Film & TV Sponsorship spotlights your brand as a premier partner of the 2027 SXSW Film & TV Festival and Conference. Your brand's presence will be felt and seen by filmmakers, industry professionals, and fans alike before, during, and after the event. With robust marketing packages and promotional tools, creative activations, heavy physical and digital logo placement, opportunities for gifting, partner programming, and more, this sponsorship package can be tailored to your brand's specific needs and goals.
Major Music Festival Sponsorship
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Align your organization with the 2027 SXSW Music Conference & Festival at the highest level by becoming a Major Music Sponsor. Through strategically placed activations, strong digital and physical marketing packages, opportunities for artist gifting, partner programming, and more, this customizable sponsorship package puts your brand on center stage and allows you to uplift and build brand loyalty with artists and their management teams, industry experts, and music lovers alike.
Major Comedy Festival Sponsorship
By becoming a 2027 Major Comedy Sponsor, your brand can help inspire laughter and create a comfortable and memorable environment for comedians, industry experts, and fans alike. Through strategically placed activations, robust digital marketing packages, physical branding and logo placement, and opportunities for gifting, partner programming, and more, this customizable sponsorship package will build brand loyalty with SXSW's global audience and create lasting impressions for all attendees.
Conference Track Presenting Sponsorship
A SXSW Track Sponsorship offers brands the opportunity to connect directly with a targeted audience, and to align with industry thought leadership of a specific track. Through mindful and engaging marketing, track sponsors receive exceptional value and visibility at SXSW.
Major Podcast Festival Sponsorship
The Major Podcast Sponsorship offers brands a premier opportunity to partner with the inaugural 2027 SXSW Podcast Festival and connect with the creators, industry leaders, and passionate audiences shaping the future of podcasting.
As podcast programming continues to grow at SXSW, this new dedicated festival brings the community together through live podcasts, industry conversations, parties, and more. This high-profile sponsorship puts your brand at the center of the experience, creating meaningful opportunities to build awareness, foster engagement, and make a lasting impact with a highly engaged global audience.
Are you interested in any of these products and want to talk to an Account Executive ASAP?
[](https://explore.sxsw.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLNLCLbM%2Bqq87Gd4CwBqNJthzYF2Sw8%2FbKFskTjKZC%2B4UP6sEIJK6gRfKRdybUiTBO1Dft%2FKo5idWucLwgyBvlG8XjP2kvcX5pFuZiUM2ZS5uy%2Fc%2B1mj7VCq2wOSn6c%2BlvqpQfYgFf99RQC9XOW4lA4PUOfIAAAXm%2B4xICoi%2BrdeYi3H35chv0vSvn3JGByi%2F7lWWhy2oPHCBnxWxGpSlOP%2FjTOoG0VmeAGjTI%3D&webInteractiveContentId=189654118725&portalId=558236&hsLang=en-us)
#### QUICK ATTENDANCE STATS
# 1,732
2026 Press Attendance
# 76
Countries Represented by Attendees
#### PREVIOUS PREMIUM-LEVEL SPONSORS
The various communities that you find within \[SXSW\], the filmmakers, and musicians and technologists, \[it\] really speaks to the type of communities we find work well within our product and are attracted to our brand… Those communities that you’ve brought together here for us mirror the communities that we see in our Slack.
\- Colin McRae, VP of Global Brand Marketing & Creative Strategy, Slack
2023 Premium Sponsor
### CONNECT WITH AN ACCOUNT EXECUTIVE
Fill out this form and one of out Account Executives will reach out to you within 2-3 business days.
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