The Headline Sponsorship is the premier sponsorship opportunity at SXSW, and offers exclusive brand, programming, communications, and alignment opportunities -- executed both before and during the event.

Showcase your brand to our global audience of thought leaders, creatives, and industry experts at the highest level with a Major Innovation Sponsorship. With multiple physical activations strategically placed throughout the Innovation Neighborhood, heavy digital and physical branding, robust digital social media and advertising packages, and opportunities for Partner Programming and other optional and customizable add-ons, this sponsorship centers your brand at the heart of the 2026 SXSW Innovation Conference.

The Major Film & TV Sponsorship spotlights your brand as a premier partner of the 2026 SXSW Film & TV Festival and Conference. Your brand's presence will be felt and seen by filmmakers, industry professionals, and fans alike before, during, and after the event. With robust marketing packages and promotional tools, creative activations, heavy physical and digital logo placement, opportunities for gifting, partner programming, and more, this sponsorship package can be tailored to your brand's specific needs and goals.

Align your organization with the 2026 SXSW Music Conference & Festival at the highest level by becoming a Major Music Sponsor. Through strategically placed activations, strong digital and physical marketing packages, opportunities for artist gifting, partner programming, and more, this customizable sponsorship package puts your brand on center stage and allows you to uplift and build brand loyalty with artists and their management teams, industry experts, and music lovers alike.

By becoming a 2026 Major Comedy Sponsor, your brand can help inspire laughter and create a comfortable and memorable environment for comedians, industry experts, and fans alike. Through strategically placed activations, robust digital marketing packages, physical branding and logo placement, and opportunities for gifting, partner programming, and more, this customizable sponsorship package will build brand loyalty with SXSW's global audience and create lasting impressions for all attendees.

A SXSW Track Sponsorship offers brands the opportunity to connect directly with a targeted audience, and to align with industry thought leadership of a specific track. Through mindful and engaging marketing, track sponsors receive exceptional value and visibility at SXSW.