
The Next Generation of Artists & Innovators
Keep an eye toward the future by investing in the next generation of artists and innovators. SXSW champions fresh talent and bold ideas, and your brand could play a key role in helping us recognize and reward such efforts. Through mentorship programs, awards, and competitions, we provide emerging voices with the tools and platforms they need to thrive, while giving your brand the chance to align with the changemakers of tomorrow.

SPONSOR THE NEXT GENERATION
SXSW is committed to supporting the next generation of talent. In addition to our signature Innovation and Film & TV Awards, we offer mentorship sessions, a pitch competition for entrepreneurial and technological ideas, and a songwriting conference and studio program for emerging artists - all of which present unique opportunities for your brand to play a direct role in nurturing and celebrating rising stars across various industries.
GET THE 2027 MARKETING DECK TODAY
NExt generation offerings
Community Service Awards Presenting Sponsorship
Align your brand with the spirit of excellence and altruism at SXSW. The SXSW Community Service Awards celebrate global and local leaders who work tirelessly to improve the standing of their groups and causes. Sponsoring these prestigious honors connects your brand directly to the creativity, hard work, and inspiring achievements of deserving pioneers.
Film & TV Awards & Prizes Package
The SXSW Film & TV Awards honor remarkable creativity and unparalleled talent demonstrated by filmmakers and artists worldwide. The ceremony brings together filmmakers and attendees for a night of celebration. Aligning your brand with these awards and prize packages offers exposure to today’s film industry giants and tomorrow’s stars.
Mentor Sessions Sponsorship
Mentor Sessions offer registrants a unique opportunity to schedule one-on-one conversations with industry professionals for advice and guidance in their specific fields. By sponsoring Innovation, Music, or Film & TV mentor sessions, you can increase brand awareness while inspiring the next generation of leaders, creatives, and professionals.
Pitch Category Sponsor Package
SXSW Pitch is where passionate competition meets creative ingenuity, providing entrepreneurs a platform to present their startups before a panel of industry experts, early adopters, and venture capital representatives. This unique presenter package aligns your brand with innovative startups as they pitch their ideas to thousands and forge potentially life-changing connections.
Pitch Presenting Sponsorship
The SXSW Pitch competition is a once-in-a-lifetime chance for entrepreneurs to showcase their startups before a panel of industry experts, early adopters, and venture capital representatives. Align your brand with these innovative startups as they pitch their ideas to thousands and forge potentially life-changing connections.
SXSW Songs Sponsorship
More than just a songwriting camp, SXSW Songs is a premier songwriting summit and studio program featuring established producers, songwriters, and artists selected by an advisory board of industry professionals. The studio sessions are followed by a Listening Playback Party and an Official SXSW Songs Showcase, to listen to and celebrate the newly created songs and present select artist projects. The Presenting, Supporting, and Contributing sponsorship tiers all connects your brand with leading creators and emerging writers.
QUICK ATTENDANCE STATS
498,952
Total Participation across SXSW 2026 Conferences & Festivals
1,732
2026 Press Attendance
76
Countries Represented by Attendees
Current and recent SXSW Next Generation Sponsors Include

"Tulsa always leaves SXSW with fresh opportunities and meaningful relationships, while also reconnecting with familiar faces and strengthening past collaborations."
- Meg Gould, Executive Director & Film Commissioner, Tulsa Office of Film, Music, Arts & Culture
2025 Industry Happy Hour Sponsor