
SXSW Exhibitions
SXSW will host 4 different exhibitions in 2026, all with unique areas of focus.
The International Innovations Expo highlights cutting-edge, global businesses that are pushing boundaries to move the world forward, while the Emerging Tech Expo features companies spearheading the development of revolutionary technology. Flatstock is an art exhibition featuring work from some of the world’s most influential poster artists, where attendees can come to gain inspiration and shop. The XR Experience spotlights what’s new in the world of virtual and augmented reality.

SXSW EXPO 2025
4 exhibitions,
1 stage
SXSW is a hub of discovery and innovation, and our Exhibitions sit at the heart of it. The high-energy Expo floors are where groundbreaking ideas come to life and the future is on display. By showcasing your work, products, or services to thousands of curious and engaged attendees, your brand can spark new conversations, build lasting connections, capture the attention of a global audience, and help shape our collective future.
GET THE 2026 EXHIBITIONS DECK TODAY
exhibition offerings
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Expo Booths
Whether you choose to display your work in a 10x10, 10x20, or 20x20 footprint, your expo booth allows you to connect directly with a highly engaged and influential audience, building connections that will last far beyond the event dates.
Flatstock Presenting Sponsorship
Flatstock is an art exhibition of the world’s most influential poster artists. Produced in collaboration with the Poster Institute, Flatstock gives attendees the opportunity to admire and shop famed collections featuring handmade, limited-edition posters. Sponsoring Flatstock exposes your brand to this global audience of artists, as well as the registrants and general public in attendance.
Next Stage Presenting Sponsorship
Located within SXSW Expo: International Innovations and SXSW Expo: Emerging Tech, the Next Stage features presentations and performances that span the focus of SXSW Conference tracks. These convergent sessions showcase the inventive, emerging talent and seasoned thought leaders participating at SXSW.
XR Experience Presenting Sponsorship
The SXSW XR Experience Presenting Sponsorship is a dynamic marketing opportunity that enables your brand to engage with a wide-ranging audience and align with independent XR creators at the highest level. This curated exhibition showcases projects experimenting with immersive technology that express unique artistic experiences from all over the world.
XR Experience Lounge
SXSW XR Experience Lounges offer a unique opportunity to showcase your community’s work in immersive technology and highlight the talent driving innovation. Located on the 4th floor of the Fairmont Austin, one floor above the XR Experience exhibition, the lounges provide prime spaces for networking and engaging with experts from the XR and Game industries, placing you at the center of the immersive world.
Networking Lounge Daily Takeover
Located in the International Innovations and Emerging Tech Exhibitions, the Networking Lounge is a strategically placed area for SXSW attendees to meet with other industry professionals, colleagues, and friends. Sponsoring a Daily Takeover allows a brand to host a day of events in the heart of the largest SXSW Expos.
Quick Attendance Stats
213,000
SXSW Expo Square Feet Exhibit Space
37,734
SXSW Expo 4-Day Attendance
14
Countries Represented on the SXSW Expo Floor
Recent SXSW Exhibitors include
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We were busy and we made sales. The highlight was at the end when we found a local organization to donate the Mural to, called the River City Youth Foundation!
- Jess Devenport, Co-Founder + Director of Business Development, Pantillo
2024 SXSW Expo Booth