
SXSW Exhibitions
SXSW will host 3 different exhibitions in 2027, all with unique areas of focus.
The SXSW Expo is the convergence of all brands, services and products that will take attendees into the 22nd century and beyond. This extraordinary event gathers hundreds of exhibitors from around the world, creating a dynamic hub for igniting passions, fostering collaboration, and sharing groundbreaking discoveries. Flatstock is an art exhibition featuring work from some of the world’s most influential poster artists, where attendees can come to gain inspiration and shop. The XR Experience Expo spotlights what’s new in the world of virtual and augmented reality.

SXSW EXPO 2025
3 exhibitions,
1 stage
SXSW is a hub of discovery and innovation, and our Exhibitions sit at the heart of it. The high-energy Expo floors are where groundbreaking ideas come to life and the future is on display. By showcasing your work, products, or services to thousands of curious and engaged attendees, your brand can spark new conversations, build lasting connections, capture the attention of a global audience, and help shape our collective future.
GET THE 2026 EXHIBITIONS DECK TODAY
exhibition offerings
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Expo Booths
Whether you choose to display your work in a 10x10, 10x20, or 20x20 footprint, your expo booth allows you to connect directly with a highly engaged and influential audience, building connections that will last far beyond the event dates.
Flatstock Presenting Sponsorship
Flatstock is an art exhibition of the world’s most influential poster artists. Produced in collaboration with the Poster Institute, Flatstock gives attendees the opportunity to admire and shop famed collections featuring handmade, limited-edition posters. Sponsoring Flatstock exposes your brand to this global audience of artists, as well as the registrants and general public in attendance.
Next Stage Presenting Sponsorship

Located within SXSW Expo: International Innovations and SXSW Expo: Emerging Tech, the Next Stage features presentations and performances that span the focus of SXSW Conference tracks. These convergent sessions showcase the inventive, emerging talent and seasoned thought leaders participating at SXSW.
XR Experience Sponsorship
The SXSW XR Experience is a curated exhibition that showcases projects in the field of immersive technology. This exhibition is open to all badge holders and has historically been held at the Fairmont Hotel. This asset is a good fit for XR Brands, universities, and any brand generally looking for alignment with XR.
XR Experience Lounge

With an XR Experience Lounge, you can build out a fully immersive experience in a room entirely dedicated to your brand.
QUICK ATTENDANCE STATS
498,952
Total Participation across SXSW 2026 Conferences & Festivals
1,732
2026 Press Attendance
76
Countries Represented by Attendees
Recent SXSW Exhibitors include
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We were busy and we made sales. The highlight was at the end when we found a local organization to donate the Mural to, called the River City Youth Foundation!
- Jess Devenport, Co-Founder + Director of Business Development, Pantillo
2024 SXSW Expo Booth